VALX

Japan's #1 selling whey protein — now in Australia through Toku Sup

株式会社レバレッジ — GMP認証工場製造 — 山本義徳監修

VALX

Developed by Yoshinori Yamamoto — Japan's most legendary trainer with 30 years of expertise and over 1.3 million followers. Japan's #1 Amazon and Rakuten selling whey protein. GMP certified. Informed Choice anti-doping certified. Now available in Australia for the first time through Toku Sup.

See the range The founder
Developed by — Yoshinori Yamamoto Certification — GMP + Informed Choice Japan rank — #1 Amazon & Rakuten Monthly sales — ¥400M+ Followers — 1.3M+ Experience — 30 years AU exclusive — Toku Sup Developed by — Yoshinori Yamamoto Certification — GMP + Informed Choice Japan rank — #1 Amazon & Rakuten Monthly sales — ¥400M+ Followers — 1.3M+ Experience — 30 years AU exclusive — Toku Sup

The man behind the brand

BUILT BY A
LEGEND

YY
山本義徳 — 筋肉博士
YOSHINORI
YAMAMOTO
Bodybuilder · Trainer · Author · VALX Founder
30+
Years expertise
1.3M
Social followers
700K
YouTube subscribers
30+
Books authored

Yoshinori Yamamoto is not a brand ambassador — he is the reason VALX exists. Known in Japan as the "Muscle Doctor," Yamamoto has spent over 30 years at the intersection of sports science and elite athletic performance. He has won competitions across domestic and international bodybuilding and powerlifting circuits. He has coached major league baseball players. He has authored more than 30 books on training and nutrition. His YouTube channel, "Yoshinori Yamamoto Muscle Training University," has over 700,000 subscribers — with a total social media following exceeding 1.3 million.

VALX was built on a simple frustration: the protein market was full of products that prioritised profit over performance. Yamamoto saw an opportunity to create something that met his own standards — products he would actually use, formulated with ingredients he actually believed in, manufactured in GMP-certified facilities with the rigour his reputation demanded.

The name VALX comes from three words: BULK, VALUE, and X — representing infinite possibility. That combination of performance ambition and honest value is what VALX has delivered since day one — and what has made it Japan's best selling whey protein.

"Protein is one of the most important nutrients for the human body. We wanted to bring more people to the potential of training and the importance of daily nutrition. That is why every VALX product must be affordable, delicious, and easy to use — every single day."

— Yoshinori Yamamoto, VALX Founder

Brand history

FROM JAPAN
TO THE WORLD

VALX
VALX バルクス
¥400M
Monthly sales in Japan
#1
Amazon & Rakuten Japan
GMP
Certified manufacturing
IC
Informed Choice anti-doping

VALX was created by Leverage Co. Ltd — a Japanese company that also operates fitness gyms and a personal trainer search platform across Japan. The brand was founded with one clear objective: to prove that high-quality protein didn't have to cost a premium and didn't have to taste like compromise.

Working alongside Yoshinori Yamamoto, Leverage developed VALX Whey Protein through dozens of prototypes — testing every version for taste, dissolution speed, and protein yield before settling on the final formula. The result was a protein that consistently dissolved smoothly, tasted like it was designed by someone who actually trains, and was priced for everyday use.

VALX became Japan's #1 selling whey protein on both Amazon Japan and Rakuten — reaching over ¥400 million in monthly sales. Informed Choice anti-doping certification made it the protein of choice for Japan's competitive athletes who needed certainty about what they were consuming.

International expansion began in Hong Kong, where a two-month pop-up at K11 Art Mall generated significant consumer demand. Australia is next — and Toku Sup is the exclusive pathway in.

Origin
VALX founded by Leverage Co. Ltd. in Japan. Yoshinori Yamamoto — legendary trainer, author, and bodybuilder — begins product development with dozens of prototypes, each tested for taste, dissolution, and protein yield.
Growth
VALX becomes Japan's #1 selling whey protein on Amazon and Rakuten, reaching over ¥400 million in monthly sales. GMP certification confirms manufacturing quality. Informed Choice anti-doping certification established.
2023
VALX YouTube channel "Yoshinori Yamamoto Muscle Training University" exceeds 700,000 subscribers. Total social media following surpasses 1.3 million. Brand begins international expansion planning.
2024
VALX launches in Hong Kong — first international market. Two-month pop-up at K11 Art Mall, Kowloon. Strong consumer demand validates international appeal. Wing Fat International appointed as overseas distributor.
2026
Toku Sup appointed as Australia's exclusive VALX importer. Four flagship whey protein flavours land in Sydney — Chocolate, Matcha, Royal Milk Tea, and Café au Lait. Australia's first access to Japan's #1 protein.

The VALX range

4 FLAVOURS.
ONE FORMULA.

Japan's #1 selling whey protein. GMP certified. Made in Japan. Whey protein sourced from the USA. ~21g protein per 30g serve across all four flavours.

01
Most popular
WPC — Whey

CAFÉ AU LAIT

Japan's most loved VALX flavour. Real instant coffee and coffee extract. Smooth, warm, and light — the daily shake people in Japan actually look forward to. Easy to drink every single day.

21.6g
Protein
117kcal
Energy
1.7g
Fat
GMP Certified · Informed Choice
02
WPC — Whey

CHOCOLATE

The classic. Developed through dozens of prototypes by Yamamoto's team to hit real chocolate taste — not artificial. Rich, balanced, and far less sweet than any Western equivalent.

21.4g
Protein
116kcal
Energy
1.7g
Fat
GMP Certified
03
WPC — Whey

MATCHA

Real Japanese matcha in a whey protein. Earthy, clean, and distinctly Japanese. A flavour profile that simply doesn't exist in Western supplement brands — and never will at this quality level.

21.4g
Protein
116kcal
Energy
1.7g
Fat
GMP Certified
04
WPC — Whey

ROYAL MILK TEA

Black tea and dairy. Japan's beloved royal milk tea flavour in a protein shake — a genuinely unique product that has no equivalent anywhere in the Australian supplement market.

21.8g
Protein
116kcal
Energy
1.6g
Fat
GMP Certified

Why choose VALX

REASONS JAPAN
CHOSE IT FIRST

01
Developed by Japan's most trusted trainer

Yoshinori Yamamoto is not a paid spokesperson — he built VALX because he wanted a product that matched his own standards. With 30 years of elite training experience, multiple competition titles, and over 30 published books on sports nutrition, his involvement is not marketing. It's the foundation.

02
Japan's #1 selling whey protein

VALX reached the top of Amazon Japan and Rakuten — the two largest e-commerce platforms in Japan — and has sustained that position. Over ¥400 million in monthly sales. That level of sustained market leadership in a country as quality-conscious as Japan means something that no marketing claim can replicate.

03
GMP certified, Informed Choice approved

GMP certification ensures manufacturing standards meet pharmaceutical-grade quality controls. Informed Choice anti-doping certification means VALX has been independently tested and verified to be free from banned substances — making it the protein of choice for competitive Japanese athletes.

04
Smooth dissolution, light sweetness

VALX was specifically engineered to dissolve completely in 200–250ml of water without clumping. The sweetness profile is calibrated for the Japanese palate — light, clean, and never overwhelming. If you've ever felt like your protein shake is too heavy or too sweet to drink every day, VALX is the answer.

05
Flavours that don't exist in Australia

Royal Milk Tea. Authentic Matcha. Café au Lait. These are Japanese cultural flavours that Australia's supplement market has never carried at this quality level. They aren't gimmicks — they're products designed around decades of Japanese food culture, and they are exceptional. You cannot get them anywhere else in Australia.

06
~21g protein per 30g serve, consistently

Every VALX flavour delivers approximately 21g of whey protein per 30g serve with under 120 calories. The formula was prototyped dozens of times before Yamamoto approved it — because protein content and taste had to both be exactly right. The result is a product where neither the nutrition nor the flavour is compromised.

Quality assurance

CERTIFIED
QUALITY

GMP
GMP Certified Manufacturing

Good Manufacturing Practice certification confirms that VALX products are produced under rigorous pharmaceutical-grade quality control standards. Every batch is manufactured to consistent, verified specifications — the same standard applied to prescription medications in Japan.

IC
Informed Choice Anti-Doping

Informed Choice is an internationally recognised programme that certifies sports nutrition products have been independently tested and verified to be free from banned substances. VALX holds this certification — making it the safe, compliant choice for tested athletes at any competitive level.

AU
FSANZ Compliant in Australia

All VALX products sold through Toku Sup in Australia meet FSANZ Food Standards Code requirements. Proper English labelling, accurate allergen declarations, and full compliance with Australian import and food safety regulations — verified and managed by Toku Sup as the authorised importer.

BE FIRST IN
AUSTRALIA

Japan's #1 whey protein is coming to Australia for the first time. Join the Toku Sup waitlist — 10% off your first VALX order and first access 24 hours before the public drop.

✓10% off your first VALX order
✓24hr early access before public launch
✓Drop date notification direct to inbox

No spam. Just your drop date and 10% code.